TradeZero is a brokerage that combines commission-free equity trading with one of the most accessible short locate systems in retail brokerage. Founded by CEO Michael Haupt, the broker targets active traders who want zero-commission stock trades without giving up the ability to short sell hard-to-borrow shares.
The short locate system is the key differentiator. While most commission-free brokers like Robinhood offer no shorting tools, and most DMA brokers charge per-share commissions, TradeZero bridges the gap by offering both free trades and short locates. The broker provides a proprietary trading platform (ZeroPro) alongside a mobile app, with Level 2 data, direct market routing, and standard charting tools.
Based in Brooklyn, New York, TradeZero offers both US and international accounts. The free tier provides commission-free equity trades, while the Pro tier ($59/month) adds features like short locates, extended routing options, and enhanced Level 2 data. The broker competes against both commission-free platforms like Robinhood and DMA brokers like CenterPoint.